According to the authoritative German company Statista, in 2020 the gross annual income of the mobile development industry will exceed $189 billion. This is an absolute record because only 2 years ago this figure was at $50.9 billion. Despite the tremendous growth, the market is far from saturation. The mobile revolution is just beginning. Firstly, applications for Android and iOS have ceased to be an attribute of large brands, and this area is actively developed by local enterprises: retailers, service providers, social networks, educational companies, restaurants, hotels.

Secondly, the consumer himself is “developing”, spending more time on the mobile Internet: in 2015, more than half of the search queries Google received from smartphones and tablets, and this number is growing. And finally, the number of people using the devices is increasing - a simple but significant factor. As you know, demand creates supply: today, not only major brands but also small regional companies that are developing new market segments are increasingly turning to create applications for smartphones.

So, why does your business need a mobile app? First of all, you get an effective sales tool. It is not only about the goods or services that you produce. You can enter the market with an aggregator program which collects content from different sources, compares the prices of many suppliers and offers the consumer the best option. Income from the application usually consists of interest accrued from each purchase.

Companies, for which it is important to establish communication with the buyer, not only before the purchase and sale transaction but also after, apply for the development of mobile applications. Here are the basic tools: useful content and free additional bonuses that the user receives through the mobile application. It will pay off in the future - thankful customers come back again and bring friends.

Also, you can automate business. The times when all requests from clients were processed by a live operator are a thing of the past. Now artificial intelligence can do it. The simplest example is a taxi service, in which the system automatically distributes cars to orders. The same approach can be applied when creating a mobile application for other business areas.

And finally some more facts. In 2016, analysts noted that all brands ordering the development of mobile applications were divided into 2 categories: most companies simply used mobile programs as an additional sales channel, while some companies have made them the main “reformer” of their business. A year later, the number of companies from the second category increased by almost 2 times. Today their number has grown by an order of magnitude. What follows from this? Creating a mobile application can not just increase customer loyalty and increase revenue, but bring business to a new level. The main thing in the first stage is to find responsible and experienced performers. "Macte! Labs" will become a reliable partner in the creation of programs for mobile devices. Request a quote!